Industrial Photography.
This genre has a lot to offer to give corporate media a topical and exciting touch.




At Work. The photos in this issue of "Commerzielles" show bankers dressed in blue workmen's overalls.The classical group photo has been exchanged for a number of personal shots. They look authentic and dynamic.
Group Photo. With "Provinzial Info" as with numerous other corporate media group photos are not altogether avoidable. This is why the picture above serves as an eye-catching variety from the standard: It has been taken from the bird's-eye view.
Photographic Cut. "BASF information" employs extreme vertical and horizontal formats. The picture on the page above depicts two employees at their place of work which is surrounded by plants. The photo is not completely symmetrical as the centre of gravity has been shifted to the right - a device that creates a dynamic effect.
Alternative Position I. For the interview with the BASF head of personnel the magazine "Euroscope" uses a medium long shot taken from a bird's-eye view. The environment reveals the status of the manager and the modernity of the company .
Alternative Position II. The front page of the magazine "361" by Norddeutsche Landesbank shows their manager of finances sitting on the ground in front of the company building. The person's relaxed posture is a pleasant variety from the usual tense looking manager portraits.
Documentary Scenes. This sequence of photos in "Nuestro tiempo" is an updated version of industrial photography. Groups and single members of the staff are photographed at work. The result can be called 'documentary scenes from the world of work'.