Alternative Concepts.
"you and me" the corporate medium of Deutsche Telecom holds a surprise for its readers with their topical issues which put the individual at the core.
Visitors. The employees' offspring, the future staff of Telecom, visit their parents' places of work. This is one of the exemplary topical issues of "you and me".
Alternative Contents. There is no doubt about the fact that "you and me" stands out from all known corporate media. Individual members of the staff are introduced at their place of work, and in this special issue even their families are involved.
Moments. This issue deals with experiences of individual employees on one or even more pages. It looks like a photo album.
Personal. The entire issue deals with members or groups of the staff who describe unusual moments in their work career. "Highspeed in Hopsten", for instance, gives an account of how an employee managed to provide the small community Hopsten with high-speed Internet. On the bottom right, there is a service box with statistics on this topic.
Tip
Corporate media can be enriched with sections on employees whose professional or private lives are presented, which is always of high interest to the readers and gives the information about the company a more personal touch. Besides, what is a company without the people working for it? So, 'images from behind the scenes' serve as clever means to introduce topics on the staff.