A Powerful Medium.
	Media addressing the staff of a company are either issued as newspapers or as magazines. Newspapers are the rather topical, news-oriented means of information, whereas the magazine is of a more representative and extravagant kind.
	The samples in this magazine are from the tenth and eleventh European Newspaper A ward, which saw fit to establish the category 'Corporate Media' to present and support developments in this sector, too. Newspapers. About 30 per cent of Corporate Media publications are newspapers, which means they are topical and news-oriented, but have changed the classical newspaper layout for a more magazine-like appearance with colour fields, cut-out photos and lots of white space. Their creative handling of photographic cut and formats is remarkable. Magazines. They hold the remaining 70 per cent on the market. Their upmarket appearance even qualifies for customer magazines, and in some cases the two target groups are not clearly distinguishable. But staff and clients do not share the same interest in business. For instance, restructuring within a concern is of mayor importance for the employees, but irrelevant for the client, who is probably more interested in the improvements of products he wants to buy . Online. Although communication via Internet has become a necessity with business, our focus is on the printed media, the supreme discipline. Offical information is still being printed, whereas express news of important events is being posted online. The choice of information channels differs among various lines of business. At the office, online communication might be efficient enough, but for employees who work of fline the printed media is inevitable. Some companies also use their corporate media to keep in touch with their retired staff. Concentration. As a principle, the media in use and the channels of information should be reduced to a manageable number. It is important that relevant information gets through to the staff. Corporate media should be published between six and twelve times per year. Quarterly issues, in comparison, tend to miss topical issues.