Stories - Told Differently.
Headline, picture, text - what else can be done to make a story gripping, exciting, entertaining?
Takeover . BASF's takeover of Ciba would not have covered more than a three-column piece of news in any newspaper, but "Euroscop" devoted a double page to this business deal explaining and illustrating in detail what Ciba has to offer them. So, various chemical products have been chosen and are presented to the readers. Certainly a more attractive solution than a matter -of-fact article on the same topic.
The World in Numbers. This double page dealing with BASF sales figures is a standard feature in "Euroscop". An article on the right reads, "More than 400 ... Since 1996 BASF has carried out more than 400 analyses on ecological efficiency." At the end of each item references to the Internet are made where interested reader can find further information.
Employers in the Focus of Attention. The editorial staff of "Commerzielles" has found six reasons why Commerzbank is attractive for their employees. Among other qualities they mention that their employer is flexible, offers a variety of jobs, is sportive and family-friendly. Instead of a run-on article they have chosen a design that makes the six paragraphs next to the headline and the lead look like trumps in the players' hands.