Front Pages.
They are the signature of any publication and, therefore, should make a good choice of how they want to appear: documentary, modern, topical, individual.
A Touch of Class. "Global Investor" is a Credit Suisse magazine. The generous white space on the cover creates a sense of value and importance.
A Powerful Concept. This front page of the corporate magazine "Commerzielles" by Commerzbank shows a single person - indicative of the emphasis which is put upon the individual, their personality and achievements. A powerful concept.
Modern Appeal. The updated effect of "BASF information" is achieved through pastel colours, the photographic sizes and the cut-out picture in the masthead.

CD-Guidelines. The design of the masthead and the use of typography should be in accordance with the individual corporate design guidelines. In the example above, the masthead looks like a label, an element which is also used in adverts and other BASF publications. Their logo has a distinctive size and position on the page. The font used for headlines is Helvetica, another ingredient of their corporate design.

Corporate Media in CD. Corporate media should be an integral part of the general corporate design. Their special requirements, however, need to be reflected and incorporated in the guidelines.
Mixed Media I. "Update" published by Vodafone is an effective mix of newspaper and magazine with the upper half of the page featuring spacious pictures with cut - out motifs in contrast to the printed part in the lower half. A relaxed design.
Mixed Media II. "1" - the name of a publication for the staff of ArcelorMittal - combines newspaper and magazine: The dominant photo on the cover is characteristic of magazines, whereas the teasers at the bottom are typical of newspapers.