Magazine Layout.
Typical of corporate media is a rhythm of pages with short and long stories. A number of fixed sections create highlights in the allover organization of the magazine.
Editorial. In this example from "Euroscope", a magazine for the BASF staff all over Europe, the editorial was written by the managing director of BASF Romania. The design consisting of a portrait, headline and signature is classical.
Table of Contents. "Team Live" by Unicredit Group Österreich is divided into six sections marked by different colours and pictographs. The text is broken up by cut-out pictures which refer to certain articles. Instead of different colours the individual sections could also be indicated by illustrations.



Regular Story. The article on the topic "Healthy food" from "Nuestro Tiempo" published by Navarra University covers four double pages. The relaxed layout and noble appearance of the pages is created by cut-out pictures, lots of white space, and consumer tips highlighted by numbers.
Newsflashes. There is a perfectly clear presentation of newsflashes in "Euroscope". The pictures are posted in a straight horizontal line along the type area. They each mark the beginning of a column followed by a headline and an article in unjustified print and of uneven length.
Newsflashes + Content. Issue no 655 of "Nuestro tiempo" at Navarra University combines newsflashes and summaries. The page numbers are indicated next to the news.
How to Start a Story . A great number of magazines use photos running over a double page to introduce their story in the same way as can be seen in the example above from "Das Beste" by Hypovereinsbank. The gripping motif will not fail to catch the readers' attention, and it creates rhythm, too.
Highlight. In "Nuestro tiempo" highlights such as the double page above are meant to arrest the readers interest. The question "Are nuclear power stations the future of our global energy supply or department stores of an impending catastrophe?" appears in big letters on the upper half of these pages. This lavish handling of space calls for a break within the process of leafing through this magazine.
Rhythm in a Magazine
A magazine should have a rhythmical pattern of short and long stories.
The pages could follow a standard order:
1 front page
2 editorial
3 table of contents
4 newsflashes
5 cover story
6 standard articles
7 newsflashes
8 highlights on the last pages